Paco Underhill is the CEO and Founder of Envirosell, a behavioral research and consulting firm with 10 offices globally. Paco and Envirosell’s work has been featured in The New York Times, 20/20, National Public Radio, Smithsonian Magazine, Wall Street Journal, and other major news media. Paco is also the author of What Women Want, which was published in soft cover edition by Simon & Schuster in July 2011; Call of the Mall, a walking tour of the American shopping mall; and Why We Buy, the bestselling book about retail in history. In addition, Paco’s columns include regular features in major trade publication DDI Magazine, as well as Robin Report, Goldman Sachs’ in-house publication.

Paco’s programs have been popular with Fortune 500 corporate groups, trade associations and business schools around the world. His training programs have been given at such schools as IMD International Business School in Lausanne, Switzerland; IESE Business School in Spain; Maastricht University in the Netherlands; Yale University; Columbia University Business School; The Federal University of Pernambuco in Recife, Brazil; and many others. Paco is an expert on global consumer trends. Today, he is known as the inventor of The Science of Shopping.