avatar for Clint McClain, Senior Director, Marketing, Walmart

Clint McClain, Senior Director, Marketing, Walmart

Clint McClain leads Walmart’s media strategy, planning, buying and innovation. Prior to his current role he led the Marketing for the Walmart’s Central Business Unit, developing the local marketing capabilities for the organization. Additionally, Clint led marketing efforts across all General Merchandise categories. These include Home, Entertainment, Financial Services, Hardlines and Apparel. He has over a decade of experience in a broad range of marketing companies--developing brands, leading businesses, and driving innovation to meet customer needs.

For the past five years Clint has been directly involved in the development of the enormously successful new brand strategy for Walmart. This includes working on the repositioning, creating new advertising campaigns, developing a new look and feel for the brand, and rolling out a fresh brand voice for customers. Additionally, Clint’s team developed the Walmart Smart Network: a new communication channel that will reach 140 million shoppers every week.

Prior to Walmart, Clint spent much of his career at Coca-Cola, where he managed several non-carbonated beverage businesses including Minute Maid Juice Drinks. During his time at Coca-Cola, Clint led the development of Minute Maid Heartwise, launched the Disney Beverages, and developed and launched a line of Bacardi Mixers. He has also worked in brand management roles at several leading companies, including Tyson Foods and Gallo Wines.

My Speakers Sessions

Tuesday, April 2

4:00pm CDT

Wednesday, April 3

10:45am CDT