Loading…
Tuesday, April 2
 

4:00pm CDT

How to Engage With Walmart, Using The Retail Development Kit

For Marketers Only!

This closed-door session for corporate brand marketers will help unlock some answers on how to do business with your biggest retail customer. What makes Walmart tick?  How does the marketing function work with the buying function?  How do you navigate through the Walmart system?   What do manufacturers need to do to be well rated by Walmart? 


Speakers
avatar for Clint McClain, Senior Director, Marketing, Walmart

Clint McClain, Senior Director, Marketing, Walmart

Clint McClain leads Walmart’s media strategy, planning, buying and innovation. Prior to his current role he led the Marketing for the Walmart’s Central Business Unit, developing the local marketing capabilities for the organization. Additionally, Clint led marketing efforts across... Read More →


Tuesday April 2, 2013 4:00pm - 6:00pm CDT
Astor Ballroom

6:00pm CDT

Reception for Marketers Only

Network with your peers: renew old acquaintances and make some new ones at the start of the conference so you can share your thoughts throughout.


Tuesday April 2, 2013 6:00pm - 7:00pm CDT
Astor Court
 
Wednesday, April 3
 

8:45am CDT

Welcome to the New Brand Activation Association

Celebrate with us the official “ribbon-cutting” of the new Brand Activation Association



Wednesday April 3, 2013 8:45am - 9:00am CDT
Grand Ballroom

9:00am CDT

A View Into The Retail Landscape

Noted author, consultant, and marketing guru, Paco Underhill, will share his insights about what motivates shopper behavior today and what changes to expect over the next five years.  What will 2018 look like? Are you prepared? Get the answers at this session.


Speakers
avatar for Paco Underhill, Author and Consultant

Paco Underhill, Author and Consultant

Paco Underhill is the CEO and Founder of Envirosell, a behavioral research and consulting firm with 10 offices globally. Paco and Envirosell’s work has been featured in The New York Times, 20/20, National Public Radio, Smithsonian Magazine, Wall Street Journal, and other major news... Read More →


Wednesday April 3, 2013 9:00am - 10:00am CDT
Grand Ballroom

10:00am CDT

360° Marketing - Finding the Sweet Spot

Learn how one of the most iconic brand names in the chocolate industry grew with a 360° initiative. Giving new meaning to a "Chocolate Experience," the new Godiva store is customer-focused with an interactive 360° "Chocolate Island". Just one of many initiatives promoting an iconic brand and a state-of-the-art shopper experience.


Speakers
avatar for Lauri Kien Kotcher, CMO and Senior VP, Global Brand Development

Lauri Kien Kotcher, CMO and Senior VP, Global Brand Development

  Lauri Kien Kotcher joined Godiva in February 2009, as Chief Marketing Officer and Senior Vice President, Global Brand Development.  In this role Lauri has been responsible for leading Godiva’s brand and marketing initiatives in the areas of product and packaging innovation... Read More →


Wednesday April 3, 2013 10:00am - 10:30am CDT
Grand Ballroom

10:30am CDT

Break
Wednesday April 3, 2013 10:30am - 10:45am CDT
Grand Court

10:45am CDT

Real Time Marketing at Walmart

Take a page from Walmart’s play book on marketing and hear how they manage their local advertising and promotion efforts.  Speed to market…$27k for TV production?  Get some interesting insights into Walmart in this case study.


Speakers
avatar for Clint McClain, Senior Director, Marketing, Walmart

Clint McClain, Senior Director, Marketing, Walmart

Clint McClain leads Walmart’s media strategy, planning, buying and innovation. Prior to his current role he led the Marketing for the Walmart’s Central Business Unit, developing the local marketing capabilities for the organization. Additionally, Clint led marketing efforts across... Read More →


Wednesday April 3, 2013 10:45am - 11:15am CDT
Grand Ballroom

11:15am CDT

Who Said?

If so much has changed in the world of brand building, why do we still build brands the same way we did 100 years ago?

Some might call that insanity.  Others might point to the driver of our ROI woes.  And some might simply reject this notion.  Whatever your view, Clive would like to engage you in a debate about the relevance of how we build brands today.

And, get you to ask “who said” just a little bit more!


Speakers
avatar for Clive Sirkin, Senior Marketing Officer, Kimberly-Clark Corporation

Clive Sirkin, Senior Marketing Officer, Kimberly-Clark Corporation

As Senior Marketing Officer of Kimberly Clark, Clive Sirkin is accountable for accelerating and driving sustainable growth in revenue and profits across Kimberly Clark's business to business and consumer business globally. He leads Kimberly Clark's Global Marketing Organization... Read More →


Wednesday April 3, 2013 11:15am - 12:00pm CDT
Grand Ballroom

12:00pm CDT

People Lie, Numbers Don't

It's a fact: Numbers don't lie. It also holds true to how brands should go to market. When you combine the art of good creative, a great product, and the science of data, you create validation and build the right programming and messages for your consumers. Whether it’s your brand website, social, mobile or digital media, it can all be measured, analyzed, and still be creative. Come here how this adage can also influence brands and sales


Speakers
avatar for Victor Lee - VP, Digital Brand Marketing, Hasbro

Victor Lee - VP, Digital Brand Marketing, Hasbro

Victor leads the Hasbro Global Digital Marketing group responsible for digital marketing for all Hasbro brands such as Transformers, Monopoly, My Little Pony, Nerf, Playskool and others.  In his role he drives all digital strategies and activations within the web, mobile, social... Read More →


Wednesday April 3, 2013 12:00pm - 12:30pm CDT
Grand Ballroom

12:30pm CDT

Lunch, Awards, and Presentation

The new Brand Brilliance Awards: Celebrate Four Marketers who are winners of:

Active Brand Award – honors the brand marketer who led his/her brand to excel in brand activation by driving equity, engagement, and sales

Gamechanger Award – honors the brand marketer who challenged the status quo, and changed the industry through a unique approach to marketing

 Hero Brand Award – honors the brand marketer who made the world a better place while building the legacy of the brand

 Inspiration Award – honors the brand marketer who inspired consumers to take action, through insightful strategy and superb creative

Presented by Brian Kristofek, CEO, Upshot Agency

 

Keynote:  “Me, Inc., How to Master The Business of Being You”

When you build a personal brand, you build a brand of value – value that eloquently translates into success throughout every facet of your life.

Scott Ventrella, Author

 


Speakers
avatar for Brian Kristofek, CEO, Upshot Agency

Brian Kristofek, CEO, Upshot Agency

Brian joined Upshot in 1996 as an Account Director, worked his way up to President and was named CEO in 2007. He was previously in brand management at Anheuser-Busch and at agencies D’Arcy Masius Benton & Bowles and Euro RSCG Tatham. In his spare time, Brian can be found biking... Read More →
avatar for Scott Ventrella, Author

Scott Ventrella, Author

Scott W. Ventrella is Principal of Positive Dynamics, a management consulting firm specializing in leadership and organizational development.  Scott brings over 25 years of experience to Positive Dynamics with a unique blend of solid, real-world application and academic credentials. Scott... Read More →


Wednesday April 3, 2013 12:30pm - 1:50pm CDT
Promenade Ballroom

2:00pm CDT

Lifestyle Marketing: Marketing to the Organic Consumer

With the increased focus on a healthy lifestyle, consumers are increasingly demanding organic foods and locally grown foods for their families. What are the growth trends for today and the future?

 


Speakers
avatar for Jim Blumberg, Director, Integrated Marketing, White Wave Foods (Silk Brand)

Jim Blumberg, Director, Integrated Marketing, White Wave Foods (Silk Brand)

Director, Integrated Marketing, White Wave Foods (Silk Brand)


Wednesday April 3, 2013 2:00pm - 2:50pm CDT
Grand Ballroom A

2:00pm CDT

Marketing to Gen X / Gen Y: Millennials & Food: The Physical Store Experience in 2020

Summary

In this session, Upshot, the award-winning shopper agency combines two dynamic perspectives—the key drivers of change in retail with Millennial attitudes and values to envision the future of the brick & mortar grocery experience in 2020. This “future vision” will come to life via their unique strategic framework & approach, concept visualization, and retail experience principles for 2020.

 

Presentation Take Aways

•   An overview of the key drivers & models shaping the future of retail

•   A deep drive into key Millennial insights as shoppers and “foodies” 

•   A behavior-based model and strategic framework for developing Intuitive Experiences at retail


Speakers
avatar for Lisa Hurst, VP Account Management, Upshot

Lisa Hurst, VP Account Management, Upshot

Lisa joined Upshot in 2004 and brings strategic insight and creative panache to everything she does. She currently leads the agencies Shopper Marketing Practice, spearheading the agency’s expertise and thought leadership for the in-store experience and the entire digital journey... Read More →
avatar for Stacie Thompson, Associate Design Director, Upshot

Stacie Thompson, Associate Design Director, Upshot

Stacie joined Upshot in 2007, bringing an impressive background in architecture and interior design to the agency’s shopper-based design and retail design efforts. She currently leads the agency’s 3D design efforts for New Balance, Johnson & Johnson, P&G and Crown Imports, continually... Read More →


Wednesday April 3, 2013 2:00pm - 2:50pm CDT
Grand Ballroom C

2:00pm CDT

Marketing to the Multi-Cultural Consumer: Using Geo-Targeting to effectively reach the Multicultural consumer and why it matters?

Ogilvy’s cross-cultural approach has been celebrated as an industry break-through by The New York Times, Advertising Age, Economist, and other industry publications.  Most recently Jeffrey Bowman authored the Cross-Cultural Report where he makes the business case for why brands and marketers should shift resources in preparation for the “Total Market” using the cross-cultural approach.

He will share findings from The Cross-Cultural Report and a proprietary strategic framework used to develop more effective and relevant brand experiences. Expect to walk away from the session understanding what is the “Total Market”, understanding the cross-cultural approach and what this means for designing the best customer experience and activation efforts.



Wednesday April 3, 2013 2:00pm - 2:50pm CDT
Grand Ballroom B

2:50pm CDT

Networking Break

Visit our Sponsors!


Wednesday April 3, 2013 2:50pm - 3:10pm CDT
Grand Court

3:10pm CDT

Lifestyle Marketing: Marketing to the LGBT Consumer

Hot Market, Keeps Getting Hotter

Gay and lesbian is no longer an “emerging” market.  Many leading brands are seriously engaged with this segment and enjoy record-breaking ROI. How can your brand identify market opportunities, communicate effectively, and measure results?  This lively presentation from a leading brand and a segment expert will share the perspectives and tools you need to be successful.


Speakers
avatar for Jerime Black, LGBT Marketing & Sales Manager, Barefoot Wines, E & J Gallo

Jerime Black, LGBT Marketing & Sales Manager, Barefoot Wines, E & J Gallo

Jerime Black joined the E&J Gallo winery wholesale network in 2002 as a sales representative in Dallas, Texas.  In 2004 he moved to San Antonio, Texas as a District Manager before working directly for the E&J Gallo winery as an Assistant Marketing manager responsible for new product... Read More →
avatar for Thomas E. Roth, President, Community Marketing & Insights

Thomas E. Roth, President, Community Marketing & Insights

Thomas Roth, President and Founder, launched Community Marketing, Inc. in 1992, and has served as its President for 20 years. Tom and his team have developed a spectrum of products and services to skillfully lead the company’s global clients to their goals. Tom is now primarily... Read More →


Wednesday April 3, 2013 3:10pm - 4:00pm CDT
Grand Ballroom A

3:10pm CDT

Marketing to Gen X / Gen Y: The Mobile Consumer: Remapping the Pathway to Purchase

The Mobile Consumer: Remapping the Pathway to Purchase

The mobile device has changed human behavior and as a result, created a new breed of consumer: The Mobile Consumer. Join us as we take an in-depth look at what makes this new consumer so different, and how you can effectively engage them by remapping the pathway to purchase. We will showcase real-world case studies to demonstrate how to integrate mobile into your future campaigns in order to deliver the right experience and maximize your monetization opportunities.


Speakers
avatar for John Lim, President, Life in Mobile

John Lim, President, Life in Mobile

John Lim │Co-Founder │ Chief Executive OfficerJohn Lim is a consummate entrepreneur with a proven track record, who has built and sustained a successful 15-year professional career in mobile telecommunications and marketing strategies.  He founded multiple companies, including... Read More →


Wednesday April 3, 2013 3:10pm - 4:00pm CDT
Grand Ballroom C

3:10pm CDT

Meet “The Asian Consumer”, One of the Fastest Growing Segments in the U.S. Marketplace

McDonald's expertise in Asia spans the entire region as they have educated Asian populations to include Chicken McNuggets and fries in their diets and cultures. How does this translate into the U.S. market of Asian Americans? Hear how McDonald's study of the ethnic differences in this region allow them to pinpoint their marketing messages in the U.S. You may walk away with insights applicable to your business!


Speakers
avatar for Vivian Chen, Marketing Director, Asian Marketing, McDonald's

Vivian Chen, Marketing Director, Asian Marketing, McDonald's

Vivian Chen is the Director of Ethnic Marketing of the US Marketing with the responsibility for developing integrated Asian consumer marketing campaigns that build long-term and profitable business for the company. Vivian joined McDonald's in 2005 and has held positions both in the... Read More →


Wednesday April 3, 2013 3:10pm - 4:00pm CDT
Grand Ballroom B

4:05pm CDT

Lifestyle Marketing: Marketing to the Green or Environmentally-Consious Consumer

On a global scale, Unilever has effectively pulled all stakeholders together to reduce workpalce-ralted greenhouse gas emissions. In concert with government and conservation/consumer groups, these initiatives promote energy efficiency through marketing activity, advocacy, R&D, education and training. Learn how brand activation strategies incorporated this messaging to help brands grow.


Speakers
avatar for Marc Shaw, Director of Shopper Marketing, Unilever

Marc Shaw, Director of Shopper Marketing, Unilever

Marc Shaw is the Director Shopper Marketing for Unilever North America.  In this role, Marc is responsible for Shopper Marketing, Scale Eventing, Strategic Alliances and Process Excellence. He is a member of the Consumer and Customer Solutions Leadership Team. Unilever’s Shopper... Read More →


Wednesday April 3, 2013 4:05pm - 4:55pm CDT
Grand Ballroom A

4:05pm CDT

Marketing to Gen X / Gen Y: Why Content (Marketing) Continues To Be King

Among the crowded universe of digital outlets, a content-driven solution integral to your brand's social networking initiatives. Learn how brands are taking their storytelling efforts to the next level and why, within the realm of consumer engagement, content continues to be the undisputed king. 


Speakers
avatar for Edwin Philogene, Director, Sales Strategy & Development, Tumblr

Edwin Philogene, Director, Sales Strategy & Development, Tumblr

Edwin Philogene is the Director of Sales Strategy and Development for Tumblr, where he leads insights, planning and program management for the platform’s monetization-related go-to-market efforts. Prior to Tumblr, he served as Vice President, Director, Business Planning and Digital... Read More →


Wednesday April 3, 2013 4:05pm - 4:55pm CDT
Grand Ballroom C

4:05pm CDT

Marketing to the Multi-Cultural Consumer: Turn Passion Points To Loyalty by Understanding Your Hispanic Shopper

Hear from experts in reaching the Hispanic consumer and the insights that translate to changing shopper behavior.  We’ll start with an overview of the latest trends and research, and learn about the activation of passion points to build loyalty and volume.

Martin Ferro, Insights & Strategy, Velocidad, division of Integer

Monica Morales, Multucultural Channel Marketing, MillerCoors

Linda Crowder, Director, Shopper Marketing and Promotion, SC Johnson



Wednesday April 3, 2013 4:05pm - 4:55pm CDT
Grand Ballroom B

5:00pm CDT

Cocktail Party
Wednesday April 3, 2013 5:00pm - 7:00pm CDT
Grand Court
 
Thursday, April 4
 

8:45am CDT

Welcome - Recap of Day One

Co-Chairs

SHeila Hartnett, President & CEO, BAA

SHeila Hartnett, President & CEO, OgilvyAction

Laura Keely, Director of Consumer Promotion & IMP Operations - Kimberly-Clark Corporation

Clint McClain, Senior Director/Marketing, Walmart



Thursday April 4, 2013 8:45am - 9:00am CDT
Grand Ballroom

9:00am CDT

Winning with the Omni-Channel Shopper

New! Released for the first time: a study into the emerging best practices for omni-channel shopper marketing collaboration between brands and retailers across categories.  This study, based on quantitative and qualitative research methodologies,  explores the best practices between different retail channels and the manufacturer brands which sell to them.  Hear how to improve your retailer relationships and win the loyalty of the omni-channel shopper.  This is the first part of a two-party study, conducted by the Brand Activation Association and Booz.


Speakers
avatar for Raju Sarma, Principal, Booz & Company

Raju Sarma, Principal, Booz & Company

Principal, Booz Company
Raju Sarma is a Principal at Booz & Company and is part of the firm’s Consumer and Retail practice.  Raju has over 10+ years of experience solving strategic issues for Fortune 1000 companies.  At Booz, Raju focuses primarily on retail and retail-driven clients, advising them on... Read More →
avatar for Matt Egol, Managing Partner, Booz Digital

Matt Egol, Managing Partner, Booz Digital

Matthew Egol is a partner with Booz & Company’s Consumer, Media & Digital practice. In his 15 years of consulting experience, Matt has worked with clients in consumer packaged goods, retail, marketing services, and media, on issues related to digital and shopper marketing. As marketers... Read More →


Thursday April 4, 2013 9:00am - 10:00am CDT
Grand Ballroom

10:00am CDT

Activision and Gamestop: Unstoppable Partners

Growth and innovation continues to be a challenge in the packaged goods space and the dynamic world of video games is no different. In this competitive environment, high functioning manufacturer/retailer partnerships have become increasingly more important and necessary. Using the biggest entertainment launch of all time - Call of Duty: Black Ops 2 - GameStop and Activision will provide an evolutionary product case study that incorporates marketing re-invention, re-invigoration and non-traditional approaches that all drive to common market share and category growth objectives.


Speakers
avatar for Aaron Brinkman, Senior Director, Activision

Aaron Brinkman, Senior Director, Activision

Aaron is in his 8th year with Activision Blizzard, the interactive entertainment software industry's leading publisher. In his current position as Senior Director, Aaron serves as Team Lead in managing Activision Blizzard’s business portfolio with GameStop Corp. In this role he... Read More →


Thursday April 4, 2013 10:00am - 10:30am CDT
Grand Ballroom

10:30am CDT

Networking Break

Visit our Sponsors!


Thursday April 4, 2013 10:30am - 11:00am CDT
Grand Court

11:00am CDT

2 Millions Pizzas & 2 Million Fans: How Papa John's Intercepted the NFL


In the year 2000, the world wasn't demanding another pizza maker. And it certainly wasn't looking to pay more for pizza. So how did a kid from Louisville turn a broom closet into an empire? How did a category killing value proposition turn into a Wall-Street sensation? And, finally, after stunning market share gains, how did marketing once again up the ante in the face of its toughest competition yet? It's time to learn the brilliance of Papa John's.


Speakers
avatar for Cliff Courtney, Chief Marketing Officer, Zimmerman

Cliff Courtney, Chief Marketing Officer, Zimmerman

Cliff Courtney spent 8.5 years as Zimmerman Advertising's Chief Strategy Officer before recently becoming the agency's new CMO. During that time, he helped lead this Omnicom powerhouse to become the 14th largest agency in the country. ZImmerman's "outcomes" approach and Brandtailing... Read More →


Thursday April 4, 2013 11:00am - 11:30am CDT
Grand Ballroom

11:30am CDT

MANSUMER: Decision-making Dads Cause a Shift in the Marketplace

More stay-at-home dads.  More men as the primary household shopper.  The days of the befuddled dad are going away, and marketers need to rethink their target shopper. Major retailers are changing their planagrams, from Target to Walgreens to Sears. This trend and speaker have been featured on Date Line and in Time Magazine.  How are your marketing plans changing?


Speakers
avatar for Liz Ross, President, N.A., BPN, a Division of IPG

Liz Ross, President, N.A., BPN, a Division of IPG

Effective September 2012, Liz Ross became the North American President of BPN.   In this new role,Ross will lead operations for the newly-launched IPG Mediabrands' worldwide media agency network Liz Ross joined Mediabrands in January 2011 to expand the unit’s North American... Read More →


Thursday April 4, 2013 11:30am - 12:00pm CDT
Grand Ballroom

12:00pm CDT

Luncheon Keynote

This year, the Cannes Lions celebrate its 50th Anniversary.  Hear about the rigorous competition and critical judging that makes this one of the most coveted awards in the marketing industry.


Speakers
avatar for Phil Thomas, CEO, Cannes Lions Festivals

Phil Thomas, CEO, Cannes Lions Festivals

Philip Thomas is CEO of Lions Festivals. He began his career as a journalist, working on national and international magazines and newspapers, and editing Empire, the UK’s biggest-selling movie magazine before moving into publishing. He was Managing Director of FHM Worldwide, taking... Read More →


Thursday April 4, 2013 12:00pm - 1:45am CDT
Promenade Ballroom

2:00pm CDT

Marketing to Boomers: Throw Out the Rocking Chair

Boomers demand and are then rewarded: more choices in almost every consumer segment - from food services to electronics, and fitness to investments. In this same way, Boomers are transforming healthcare. Learn how the healthcare of tomorrow is being decided by the Boomers of today!


Speakers
avatar for Barbara Shipley, Senior Vice President - Brand Integration, AARP

Barbara Shipley, Senior Vice President - Brand Integration, AARP

  Barbara Shipley brings more than 25 years of experience in branding, marketing and strategic communications to her role as Senior Vice President of Brand Integration for AARP.  She joined AARP in 2006 to help build and develop the revitalized AARP brand platform and now leads... Read More →


Thursday April 4, 2013 2:00pm - 2:45pm CDT
Grand Ballroom B

2:00pm CDT

Marketing to Millennial Moms: Mindset of the Modern Mom

Today’s mom is very different from her mom.  Hear about the trends / insights of today’s mom and how leading brands at General Mills have activated against them to change how they engage her.

Carol Bagnoli, Consumer Insights Manager, Global Strategy & Growth, General Mills

Pam Kermisch, Integrated Communications Director, Big G Cereals


Speakers
avatar for Carol Bagnoli, Consumer Insights Manager, Global Strategy & Growth, General Mills

Carol Bagnoli, Consumer Insights Manager, Global Strategy & Growth, General Mills

Carol Bagnoli is currently a Manager in General Mill’s Corporate Strategy team, where she plays an integral role in guiding senior executives in overall strategy for the corporation.   Prior to this role, Carol was the Manager of Consumer Trends and Strategy for the company... Read More →
avatar for Pam Kermisch, Integrated Communications Director, General Mills

Pam Kermisch, Integrated Communications Director, General Mills

Pam joined General Mills in 1996 and is currently the Integrated Communications Director for Big G cereals.  In this role, Pam is responsible for developing integrated marketing campaigns for brands such as Cheerios, Lucky Charms and Wheaties.  Prior to her current role, Pam worked... Read More →


Thursday April 4, 2013 2:00pm - 2:45pm CDT
Grand Ballroom A

2:00pm CDT

Marketing to Tech Enthusiasts: It Pays to be Social

Two broad trends are changing the way marketers think about promoting products: the advent of hyper-visual Pixel Web (think Pinterest) and "dCommerce": the distribution and discovery of products that lead to sales. Hear how marketers are using the Pixel Web to produce and curate content, and ultimately drive brand awareness through dCommerce.


Speakers
avatar for Sharad Verma, CEO and Co-Founder, Piqora (Pinterest)

Sharad Verma, CEO and Co-Founder, Piqora (Pinterest)

Sharad Verma is the CEO and Founder of Piqora (Pinfluencer) - leader in enterprise discovery marketing and analytics suite for Pinterest. As the Founder & CEO of Piqora, Sharad oversees Pinfluencer's product and business, blogs about visual and social media trends and has been published... Read More →


Thursday April 4, 2013 2:00pm - 2:45pm CDT
Grand Ballroom C

2:45pm CDT

Marketing to Boomers: Changing Category Conversations for Women Over 40

As Boomers are aging, they're experiencing a lot of changes, many of which they don't expect! POISE has been able to normalize the chanes that women experience in order to drive category and brand growth. Come to hear an approach to opening up conversations about sensitive topics that reach and engage boomer women.


Speakers
avatar for Rebecca Dunphey, Brand Champion, POISE, Kimberly-Clark

Rebecca Dunphey, Brand Champion, POISE, Kimberly-Clark

Rebecca Dunphey is the North America POISE® brand director for Kimberly-Clark Corporation.Ms. Dunphey has 10 years of marketing experience across multiple categories within consumer packaged goods. Over her 2 years overseeing the POISE business, Ms. Dunphey has successfully grown... Read More →


Thursday April 4, 2013 2:45pm - 3:30pm CDT
Grand Ballroom B

2:45pm CDT

Marketing To MilleniaI Moms - Mobile: Redefining Shopper Engagement

Smart phones and tablets far exceed the number of PCs in the market today, making the small screen the big thing. Hear industry leaders discuss the impact mobile is having on consumers, brands and retailers. See a show-and-tell compilation of mobile shopper technologies that are fundamentally changing the way consumers shop and interact with brands today.

 Key Takeaways:

  • Experience live demonstrations of mobile shopper technologies and walk away with real-world scenarios that are influencing consumer behavior.
  • Gain deeper insights into many of the technologies you’ve heard about such as mobile wallets, Passbook, NFC, QR codes, mobile checkout, and others.
  • Learn about mobile apps usage and how they are redefining the way marketers and brands engage with consumers and recommendations for measuring success.

Presenters:

  • Dhana Pawar, Coupons.com Vice President - Mobile

Speakers
avatar for Dhana Pawar, Vice President - Mobile, Coupons.com

Dhana Pawar, Vice President - Mobile, Coupons.com

Ms. Dhana Pawar is vice president of mobile at Coupons.com Incorporated and oversees the company’s mobile strategy, including product and partnerships. She is an industry veteran with over 12 years of experience leading mobile strategy for startups & Fortune 500 companies. She has... Read More →


Thursday April 4, 2013 2:45pm - 3:30pm CDT
Grand Ballroom A

2:45pm CDT

Marketing to Tech Enthusiasts: Optimizing Technology

Hear how to drive business results across interactive media including gamification, social networking, blodding and more. As the founder of the first agency to receive the triple crown perferred partner relationship with Facebook, Tumblr, and LinkedIn, he and brand clients will take you on a deep dive into consumer engagement across these platforms.


Speakers
avatar for Mike Germano, CEO & Co-Founder, Carrot Creative

Mike Germano, CEO & Co-Founder, Carrot Creative

Mike Germano is the co-founder and CEO of Carrot Creative. Carrot is a pioneer in social networking, having ushered major brands such as Red Bull, Ford and MLB into the space. Today, the agency continues to ideate, design and build social campaigns for brands including Wilson, MTV... Read More →


Thursday April 4, 2013 2:45pm - 3:30pm CDT
Grand Ballroom C

3:30pm CDT

Networking Break

Visit our Sponsors!


Thursday April 4, 2013 3:30pm - 3:45pm CDT
Grand Court

3:45pm CDT

The Survey Says!

Joseph Lewczak will host an entertaining and informative “feud” where marketers and legal will face off against each other for a chance to win the big prize!  Find out what the “survey says” about social media, mobile, promotions, rules, privacy, intellectual property rights and other timely legal issues. 

 

Host: Joseph Lewczak, Partner, Davis & Gilbert

Judges: Barry Benjamin, Partner, Kilpatrick Townsend & Stockton LLP; Jeff Greenbaum, Managing Partner, Frankfurt Kurnit Klein & Selz, PC; Brian Heidelberger, Chair, Advertising, Marketing, & Privacy Law Group, Winston & Strawn

 

Contestants will include marketing executives from both BRANDS & AGENCIES


Speakers
avatar for Joseph Lewczak, Partner, Davis & Gilbert

Joseph Lewczak, Partner, Davis & Gilbert

Joseph J. Lewczak is a partner in the Advertising, Marketing & Promotions; Entertainment, Media & Publishing and Intellectual Property Practice Groups of Davis & Gilbert.  He represents numerous multinational, national and local advertising agencies, promotions agencies, advertisers... Read More →


Thursday April 4, 2013 3:45pm - 4:45pm CDT
Promenade Ballroom

6:30pm CDT

REGGIE Reception & Gala

Cocktail attire. Event is included in your registration fee.

 

Cocktail Reception - GRAND COURT

Gala & Awards Presentation - GRAND BALLROOM


Thursday April 4, 2013 6:30pm - 10:00pm CDT
Grand Court
 
Filter sessions
Apply filters to sessions.