PMA ANNUAL CONFERENCE - The Art & Science of Brand... has ended

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PMA ANNUAL CONFERENCE - The Art & Science of Brand Activation

Click here to REGISTER for PMA’s upcoming Annual Integrated Marketing Conference!

4:00pm CDT

How to Engage With Walmart, Using The Retail Development Kit Astor Ballroom

6:00pm CDT

Reception for Marketers Only Astor Court

8:45am CDT

Welcome to the New Brand Activation Association Grand Ballroom

9:00am CDT

A View Into The Retail Landscape Grand Ballroom

10:00am CDT

360° Marketing - Finding the Sweet Spot Grand Ballroom

10:30am CDT

Break Grand Court

10:45am CDT

Real Time Marketing at Walmart Grand Ballroom

11:15am CDT

Who Said? Grand Ballroom

12:00pm CDT

People Lie, Numbers Don't Grand Ballroom

12:30pm CDT

Lunch, Awards, and Presentation Promenade Ballroom

2:00pm CDT

Lifestyle Marketing: Marketing to the Organic Consumer Grand Ballroom A Marketing to Gen X / Gen Y: Millennials & Food: The Physical Store Experience in 2020 Grand Ballroom C Marketing to the Multi-Cultural Consumer: Using Geo-Targeting to effectively reach the Multicultural consumer and why it matters? Grand Ballroom B

2:50pm CDT

Networking Break Grand Court

3:10pm CDT

Lifestyle Marketing: Marketing to the LGBT Consumer Grand Ballroom A Marketing to Gen X / Gen Y: The Mobile Consumer: Remapping the Pathway to Purchase Grand Ballroom C Meet “The Asian Consumer”, One of the Fastest Growing Segments in the U.S. Marketplace Grand Ballroom B

4:05pm CDT

Lifestyle Marketing: Marketing to the Green or Environmentally-Consious Consumer Grand Ballroom A Marketing to Gen X / Gen Y: Why Content (Marketing) Continues To Be King Grand Ballroom C Marketing to the Multi-Cultural Consumer: Turn Passion Points To Loyalty by Understanding Your Hispanic Shopper Grand Ballroom B

5:00pm CDT

Cocktail Party Grand Court

8:45am CDT

Welcome - Recap of Day One Grand Ballroom

9:00am CDT

Winning with the Omni-Channel Shopper Grand Ballroom

10:00am CDT

Activision and Gamestop: Unstoppable Partners Grand Ballroom

10:30am CDT

Networking Break Grand Court

11:00am CDT

2 Millions Pizzas & 2 Million Fans: How Papa John's Intercepted the NFL Grand Ballroom

11:30am CDT

MANSUMER: Decision-making Dads Cause a Shift in the Marketplace Grand Ballroom

12:00pm CDT

Luncheon Keynote Promenade Ballroom

2:00pm CDT

Marketing to Boomers: Throw Out the Rocking Chair Grand Ballroom B Marketing to Millennial Moms: Mindset of the Modern Mom Grand Ballroom A Marketing to Tech Enthusiasts: It Pays to be Social Grand Ballroom C

2:45pm CDT

Marketing to Boomers: Changing Category Conversations for Women Over 40 Grand Ballroom B Marketing To MilleniaI Moms - Mobile: Redefining Shopper Engagement Grand Ballroom A Marketing to Tech Enthusiasts: Optimizing Technology Grand Ballroom C

3:30pm CDT

Networking Break Grand Court

3:45pm CDT

The Survey Says! Promenade Ballroom

6:30pm CDT

REGGIE Reception & Gala Grand Court